FrontPage was PR agency and lead agency for BBC’s Nordic PR activities in connection to the launching of two new channels. FrontPage published press releases and developed stories for the Scandinavian media, technology and entertainment press in cooperation with our colleagues in Norway and Sweden. Among other things FrontPage activated the content of BBC through press contact and interviews, screenings and social media.
BBC Worldwide is the commercial branch of the acknowledged British media institution. Their nature TV is genre-defining and their most popular entertainment formats are shown in more than 80 countries with more than 350 million viewers (2014). In the spring of 2015 BBC launched two new channels, BBC Earth and BBC Brit, and extended in context of that their PR activities in Denmark, Norway and Sweden.
Video content is increasingly important in all online media. FrontPage placed video content of the brand in a number online entertainment media and activated the Top Gear brand by digital marketing through a fan competition at ekstrabladet.dk. In a global media market undergoing radical change, the brand, marketing and press strategy of BBC is crucial for other actors. FrontPage arranged an interview with the global brand manager of BBC and the leading magazine Markedsføring.