Danske Arveretsadvokater went through a repositioning of their association in 2013 where FrontPage were in charge of public relations strategies and tactics and developed communication strategy, branding strategy, pr and marketing. FrontPage also took care of digital pr, content marketing strategy, social media, online advertising through AdWords campaigns and other advertising campaigns as well as mobile optimization and search engine optimization (SEO) of their website.
Danske Arveretsadvokater is an association of lawyers specializing in inheritance cases. As an association it is vital to both communicate a difficult area correctly and effectively but also to make it easy for visitors to find a lawyer specialized in law of inheritance.
An important part of the content marketing strategy was to get more case stories on the website and possibly further into the press via press contact to various media.