Frontpage were in charge of online PR strategy and digital marketing for Field’s including re-design of Field’s website, social media strategy, digital newsletters and unrolling various big media events, publishing press releases etc.
Field’s is the largest shopping center in Scandinavia situated in Ørestad, Copenhagen.
The core competences of Frontpage is press and press contact. Therefore it is fun to work professionally with international superstars like Caroline Wozniacki as FrontPage did, when we held a press event with her. At the event, it was not just the sweet and eager fans we had to keep track of but also a very curious press, who all had to have an interview with the busy tennis star. Through social media activities, communication on Facebook, invitations to the press and press releases, the event got all the attention it deserved. See a video here.