Kirsten Dinesen holds a Master’s degree in Language and Communication from the University of Copenhagen and has worked as journalist at the Danish Broadcasting Corporation. Previously, she has held positions as CEO of Euro RSCG and Lowe/DraftFBC, working with integrated communication. As a thought-leader within the PR industry, Kirsten has developed effective methods for executing integrated campaigns and has published the critically acclaimed textbook Forbrugeren i Førersædet (Consumers in the Driver’s Seat) about integrated PR and social media strategy.