{"id":6513,"date":"2020-09-29T10:31:41","date_gmt":"2020-09-29T08:31:41","guid":{"rendered":"http:\/\/test.frontpage.dk\/?page_id=6513"},"modified":"2021-10-25T11:35:06","modified_gmt":"2021-10-25T09:35:06","slug":"quickpot","status":"publish","type":"page","link":"https:\/\/frontpage.dk\/en\/cases\/quickpot\/","title":{"rendered":"Quickpot"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Forbundet Kultur og Information&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-64px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|107px|0px|false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#e6463b&#8221; background_image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/enis-yavuz-tZtgozUpZZc-unsplash.jpg&#8221; background_blend=&#8221;multiply&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_height=&#8221;560px&#8221; custom_margin=&#8221;49px||0px||false|false&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;300px||200px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; custom_margin_tablet=&#8221;-150px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Quickpot <\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.5.3&#8243; custom_margin=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;-30px||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><a href=\"https:\/\/www.quickpoint.dk\/\" target=\"_blank\" rel=\"noopener\">QuickPot<\/a> (now known as Quickpoint) is a Danish chain of 29 full service mechanics, located all around Denmark.<\/strong><\/p>\n<p>Frontpage handled the press-activities for QuickPot, aiming to spread knowledge of the QuickPot-brand and to create awareness in the media about social issues with a relevance for QuickPot. We do this through press material and close contact with relevant media.<\/p>\n<p>An example of such an issue is that far too few young people apply for a vocational education like for instance mechanics and especially women are underrepresented amongst the future mechanic\u2019s apprentices. Frontpage worked to secure a focus in the media and at the same time position QuickPot as an attractive workplace for young people wanting to be mechanics. Press material about the case \u201cAlexandra is one of the few female mechanic\u2019s apprentices\u201d, created wide mentions in both general \u2013 and local media and on TV. An example of a press clipping can be found <a href=\"http:\/\/politiken.dk\/indland\/art5918379\/Jeg-t%C3%A6nkte-at-jeg-var-alt-for-lille-og-slap\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/frontpage.dk\/wp-content\/uploads\/2020\/09\/Quickpot-150.png&#8221; title_text=&#8221;Quickpot logo 150&#8243; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #e02b20;\"><b>Competencies<\/b><\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/frontpage.dk\/en\/kompetencer\/kommunikationsstrategi\/\">Communications Strategy<\/a><\/li>\n<li><a href=\"https:\/\/frontpage.dk\/en\/kompetencer\/pr-og-presse\/\">PR &amp; Press<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>More information<\/h3>\n<p>If you wish to know more, please contact:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/Kirsten.png&#8221; alt=&#8221;Billede af Kirsten Dinesen, Direkt\u00f8r, Frontpage PR &#038; Kommunikation&#8221; title_text=&#8221;Kirsten Dinesen&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#e6463b&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Kirsten Dinesen<\/h3>\n<h4><span class=\"staff-positon\">CEO<\/span><\/h4>\n<div class=\"staff-member\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6\">\n<p><span class=\"staff-mobile\"><\/span><\/p>\n<p><span class=\"staff-mobile\"><a href=\"tel:+45 22 17 03 39\">+45 22 17 03 39<br \/> <\/a><\/span><span class=\"staff-email\"><a href=\"mailto:kirsten.dinesen@frontpage.dk\">kirsten.dinesen@frontpage.dk<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/IMG_2256.jpg&#8221; alt=&#8221;Et hold af mekaniker-l\u00e6rlinge hos Quickpot&#8221; title_text=&#8221;Quickpot Case 1&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/Alexandra.jpg&#8221; alt=&#8221;Mekaniker-l\u00e6rlingen Alexandra, \u00e9n af Danmarks f\u00e5 kvindelige l\u00e6rlinge i branchen.&#8221; title_text=&#8221;Quickpot Case 2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.10.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #e02b20;\"><b>Related cases:<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.6.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_phone=&#8221;none&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; max_width__hover_enabled=&#8221;off|desktop&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/cloe-fontaine-tdQDij_KDTQ-unsplash.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Agria Dyreforsikring&#8221; content_text=&#8221;<\/p>\n<p>Frontpage har lavet en masse presse for Agria. Fra kampagnen Danmarks Dyrehelte, til artikler i Samvirke.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.3)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(0,0,0,0.6)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/IMG_5255-scaled.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;XJump Trampolinpark&#8221; content_text=&#8221;<\/p>\n<p>Vi fik til opgave at \u00f8ge kendskabsgraden i kundens m\u00e5lgruppe gennem bl.a. SoMe og presseh\u00e5ndtering.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/xjump-trampolinpark\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.66)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/xjump-trampolinpark\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(0,0,0,0.8)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Quickpot QuickPot (i dag Quickpoint) er en dansk v\u00e6rkstedsk\u00e6de med 29 full service-v\u00e6rksteder fordelt over hele landet. Virksomhedens udfordring var, at deres m\u00e5lgruppe manglede kendskab til virksomheden. Derfor udviklede Frontpage en kommunikationsstrategi med fokus p\u00e5 presseh\u00e5ndtering, der skulle generere opm\u00e6rksomhed i medierne. Den vigtigste historie at f\u00e5 delt med pressen var, at alt for f\u00e5 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":6278,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6513"}],"collection":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/comments?post=6513"}],"version-history":[{"count":39,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6513\/revisions"}],"predecessor-version":[{"id":10417,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6513\/revisions\/10417"}],"up":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6278"}],"wp:attachment":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/media?parent=6513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}