[et_pb_section fb_built=”1″ admin_label=”Forbundet Kultur og Information” _builder_version=”4.5.3″ background_color=”#ffffff” custom_margin=”-64px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|0px|107px|0px|false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.6.1″ background_color=”#e6463b” background_image=”http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/markus-spiske-XHTBZpRBoi0-unsplash.jpg” background_blend=”multiply” width=”100%” max_width=”100%” max_height=”560px” custom_margin=”49px||0px||false|false” custom_padding=”0|0px|0|0px|false|false” custom_padding_tablet=”150px||150px||true|false” custom_padding_phone=”” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”300px||200px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#ffffff” header_font=”Montserrat||||||||” header_text_color=”#ffffff” header_font_size=”50px” custom_margin_tablet=”-150px||||false|false” custom_margin_phone=”-172px||||false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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Denmark hosted the Ice Hockey World Championship in 2018 where matches were played in Royal Arena, Copenhagen and in Jyske Bank Boxen, Herning.<\/strong><\/p>\n After being invited to a competition between pr-agencies under the theme \u201cSuperheroes\u201d, Frontpage succeeded and was given the task of designing and implementing a PR-strategy. Frontpage had a clear idea of the task; to increase the Danish public\u2019s knowledge of, and excitement about ice hockey. It all happened under the slogan \u201cExperience Ice Hockey IRL\u201d.<\/p>\n The strategy was to move ice hockey from the sports-sections and into other media. That happened, for instance, by focusing on the stories about how the Danish hockey heroes train, how successful Danish ice hockey players are in the European and North-american leagues, and how the Danish Ice Hockey Union fought to get IIHF World Championships 2018 to Denmark through an amazing programme for up-coming ice hockey talents.<\/p>\n We arranged press briefings where we told the story of how Danish ice hockey developed from a niche to one of the bigger teams internationally. All together, we created an understanding of how big an international event IIHF World Championships 2018 was \u2013 and how thrilled we should be for the Danish superheroes on the ice.<\/p>\n See an example here<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/09\/Ice-Hockey-World-Championship-2018-150.png” title_text=”Ice Hockey World Championship 2018 logo 150″ _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.6.1″ text_font=”Montserrat||||||||” text_line_height=”1.8em” link_font=”||||on||||” link_text_color=”#595959″ header_font=”Montserrat|||on|||||” header_text_color=”#ff3333″ header_3_text_color=”#595959″ custom_margin_tablet=”||50px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding_last_edited=”off|tablet” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.5.3″ _module_preset=”default” text_font=”Montserrat||||||||” header_3_font=”Montserrat||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n If you wish to know more, please contact:<\/p>\n [\/et_pb_text][et_pb_image src=”http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/Kirsten.png” title_text=”Kirsten Dinesen” _builder_version=”4.6.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.6.1″ _module_preset=”default” text_font=”Montserrat||||||||” link_font=”Montserrat||||||||” link_text_color=”#e6463b” header_3_font=”Montserrat||||||||” locked=”off” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n +45 22 17 03 39 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/frontpage.dk\/wp-content\/uploads\/2021\/08\/BT-1024×692-1.png” alt=”Artikel i BT om VM i Ishockey 2018 og det danske landshold.” title_text=”BT-1024×692″ align=”center” _builder_version=”4.9.11″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/frontpage.dk\/wp-content\/uploads\/2017\/07\/hkh_omkl\u00e6dning_14052017-1-2-e1500121672449.jpg” alt=”Billede af det danske landshold og HKH Kronprins Frederik” title_text=”VM i Ishockey 2018 Case” align=”center” _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.1″ _module_preset=”default” custom_margin=”||-40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.6.1″ text_font=”Montserrat||||||||” text_font_size=”18px” text_line_height=”1.8em” link_font=”||||on||||” link_text_color=”#595959″ header_font=”Montserrat|||on|||||” header_text_color=”#ff3333″ header_3_text_color=”#595959″ custom_margin_tablet=”||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding_last_edited=”off|tablet” global_colors_info=”{}”]<\/p>\n Related cases:<\/b><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.6.1″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_phone=”none” max_width_last_edited=”off|desktop” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}” max_width__hover_enabled=”off|desktop” width__hover_enabled=”on|desktop” width__hover=”80%”][et_pb_column type=”1_2″ _builder_version=”4.4.7″ global_colors_info=”{}”][dizo_image_hover image=”http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/cloe-fontaine-tdQDij_KDTQ-unsplash.jpg” image_as_bg=”on” effect_style=”modern” modern_style=”mdn-lexi” t_prefix=”Agria Dyreforsikring” content_text=”<\/p>\n Frontpage har lavet en masse presse for Agria. Fra kampagnen Danmarks Dyrehelte, til artikler i Samvirke.<\/p>\n ” button_text=”Se casen” button_url=”https:\/\/frontpage.dk\/cases\/agria\/” button_url_new_window=”1″ modern_overlay_color=”rgba(3,0,10,0.3)” title_margin=”||||false|false” title_padding=”||||false|false” title_padding_tablet=”||||false|false” title_padding_phone=”0px||||false|false” title_padding_last_edited=”on|tablet” module_link_url=”https:\/\/frontpage.dk\/cases\/agria\/” module_link_url_new_window=”1″ _builder_version=”4.11.4″ title_prefix_font=”|600|||||||” title_prefix_text_color=”#ffffff” title_prefix_font_size=”29px” title_prefix_letter_spacing=”1px” title_prefix_line_height=”1.3em” width=”100%” max_width=”100%” min_height=”400px” hover_enabled=”0″ custom_css_main_element=”height:400px;||” locked=”off” global_colors_info=”{}” modern_overlay_color__hover_enabled=”on|hover” modern_overlay_color__hover=”rgba(0,0,0,0.6)” button_alignment=”right” sticky_enabled=”0″][\/dizo_image_hover][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″ global_colors_info=”{}”][dizo_image_hover image=”http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/IMG_5255-scaled.jpg” image_as_bg=”on” effect_style=”modern” modern_style=”mdn-lexi” t_prefix=”XJump Trampolinpark” content_text=”<\/p>\n Vi fik til opgave at \u00f8ge kendskabsgraden i kundens m\u00e5lgruppe gennem bl.a. SoMe og presseh\u00e5ndtering.<\/p>\n ” button_text=”Se casen” button_url=”https:\/\/frontpage.dk\/cases\/xjump-trampolinpark\/” button_url_new_window=”1″ modern_overlay_color=”rgba(3,0,10,0.66)” title_margin=”||||false|false” title_padding=”||||false|false” title_padding_tablet=”||||false|false” title_padding_phone=”0px||||false|false” title_padding_last_edited=”on|tablet” module_link_url=”https:\/\/frontpage.dk\/cases\/xjump-trampolinpark\/” module_link_url_new_window=”1″ _builder_version=”4.11.4″ title_prefix_font=”|600|||||||” title_prefix_text_color=”#ffffff” title_prefix_font_size=”29px” title_prefix_letter_spacing=”1px” title_prefix_line_height=”1.3em” width=”100%” max_width=”100%” min_height=”400px” hover_enabled=”0″ custom_css_main_element=”height:400px;||” locked=”off” global_colors_info=”{}” modern_overlay_color__hover_enabled=”on|hover” modern_overlay_color__hover=”rgba(0,0,0,0.8)” button_alignment=”right” sticky_enabled=”0″][\/dizo_image_hover][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" IIHF VM 2018: VM i ishockey Danmark vandt v\u00e6rtskabet for IIHF VM i ishockey, der i 2018 blev afholdt i Royal Arena i K\u00f8benhavn og i Jyske Bank Boxen i Herning. Her vandt Frontpage en bureaukonkurrence med temaet \u201dsuperhelte\u201d, som symboliserer de danske ishockeyspillere. Det gav os mulighed for at udforme en kommunikationsstrategi til VM-v\u00e6rtskabet […]<\/p>","protected":false},"author":3,"featured_media":0,"parent":6278,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6609"}],"collection":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/comments?post=6609"}],"version-history":[{"count":30,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6609\/revisions"}],"predecessor-version":[{"id":10416,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6609\/revisions\/10416"}],"up":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6278"}],"wp:attachment":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/media?parent=6609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Competencies<\/b><\/span><\/h4>\n
\n
More information<\/h3>\n
Kirsten Dinesen<\/h3>\n
CEO<\/span><\/h4>\n
<\/a><\/span>kirsten.dinesen@frontpage.dk<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n