{"id":6666,"date":"2020-10-08T10:03:42","date_gmt":"2020-10-08T08:03:42","guid":{"rendered":"http:\/\/test.frontpage.dk\/?page_id=6666"},"modified":"2021-10-25T11:37:26","modified_gmt":"2021-10-25T09:37:26","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/frontpage.dk\/en\/kompetencer\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; positioning=&#8221;fixed&#8221; vertical_offset=&#8221;0px&#8221; z_index=&#8221;500&#8243; width=&#8221;100vw&#8221; max_width=&#8221;100vw&#8221; custom_margin=&#8221;69px||||false|false&#8221; custom_margin_tablet=&#8221;52px||||false|false&#8221; custom_margin_phone=&#8221;60px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;129&#8243; fullwidth_menu=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat||||||||&#8221; menu_font_size=&#8221;12px&#8221; menu_line_height=&#8221;0.6em&#8221; background_color=&#8221;#eaeaea&#8221; z_index=&#8221;500&#8243; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;20px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Forbundet Kultur og Information&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-64px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|107px|0px|false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#e6463b&#8221; background_image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2015\/12\/Content-Marketing-e1500126984425.jpg&#8221; background_blend=&#8221;multiply&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_height=&#8221;560px&#8221; custom_margin=&#8221;112px||0px||false|false&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;300px||200px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-140px||||false|false&#8221; custom_margin_phone=&#8221;-165px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Content Marketing <\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.6.1&#8243; custom_margin=&#8221;60px||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;-50px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation>\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n                    <a href=\"https:\/\/frontpage.dk\/wp-json\/wp\/v2\/pages\/6666\/\" title=\"Danish\">\n            <img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/da_DK.png\" width=\"18\" height=\"12\" alt=\"da_DK\" title=\"Danish\"> Danish        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Content marketing is content-based marketing shaped to hit and engage your company\u2019s target audience. By presenting your customers and your audience for relevant and valuable content from your company you get the chance to engage them through their own interest in the company and their wish to receive messages from you.<\/strong><\/p>\n<p>With content marketing it is not only possible to adjust the content to the target audience, but also to adjust it to the required result whether it is to strengthen sales, interaction, <i>brand awareness<\/i>, loyalty, etc.<\/p>\n<p>Creating an authentic interest in your company\u2019s story among your target audience is what content marketing excels in.<\/p>\n<p>Social media campaigns, videos, storytelling and infographics are a few of the relevant types of content that a company can use to reach their target audience.<\/p>\n<p>In content marketing there is no such thing as one-size-fits-all. In our work with content marketing we take your company\u2019s messages, strategic targets and target audiences as starting points for formulating valuable content and choose relevant channels of communication.<\/p>\n<p>We specialize in integrated campaigns with a stringent and data driven approach while knowing how to hit the intonation of the target group so that the messages have a high degree of authenticity.\n\nWe have done a number of content marketing campaigns, give us a call to hear details.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>More information<\/h3>\n<p>If you wish to know more, please contact:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/09\/Simon.jpg&#8221; title_text=&#8221;Simon From-Poulsen&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#e6463b&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Simon <br \/>From-Poulsen<\/h3>\n<h4><span class=\"staff-positon\">Consultant<\/span><\/h4>\n<div class=\"staff-member\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6\">\n<p><span class=\"staff-mobile\"><\/span><\/p>\n<p><span class=\"staff-mobile\"><a href=\"tel:+45 30 31 57 62\">+45 30 31 57 62<br \/> <\/a><\/span><span class=\"staff-email\"><a href=\"mailto:simon.from@frontpage.dk\">simon.from@frontpage.dk<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span><\/span><\/p>\n<p><span>Simon has a Master\u2019s degree in International Business Communication from Copenhagen Business School and possesses an in-depth knowledge of how to synchronize communications with the business objectives of the client. Simon has extensive experience with lead-generation, content marketing etc. and focuses on business development and content marketing.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #e02b20;\"><b>Related cases:<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.6.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_phone=&#8221;none&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; max_width__hover_enabled=&#8221;off|desktop&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/cloe-fontaine-tdQDij_KDTQ-unsplash.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Agria Dyreforsikring&#8221; content_text=&#8221;<\/p>\n<p>Frontpage har lavet en masse presse for Agria. Fra kampagnen Danmarks Dyrehelte, til artikler i Samvirke.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.3)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(0,0,0,0.6)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/Bilfinger-stor.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Bilfinger HSG&#8221; content_text=&#8221;<\/p>\n<p>Frontpage varetog virksomhedens presseh\u00e5ndtering og direct marketing-kampagner.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/bilfinger\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(0,28,81,0.59)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/bilfinger\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(0,28,81,0.73)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Content Marketing <div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation>\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n                    <a href=\"https:\/\/frontpage.dk\/wp-json\/wp\/v2\/pages\/6666\/\" title=\"Danish\">\n            <img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/da_DK.png\" width=\"18\" height=\"12\" alt=\"da_DK\" title=\"Danish\"> Danish        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>Content marketing er indholdsbaseret marketing, der er formet s\u00e5 det rammer og engagerer din virksomheds m\u00e5lgruppe. Ved at pr\u00e6sentere dine kunder og dit publikum for relevant og v\u00e6rdifuld indhold fra din virksomhed, f\u00e5r du mulighed for at engagere dem gennem deres egen interesse for virksomheden og lyst til at modtage din virksomheds budskaber. 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