{"id":6744,"date":"2020-10-08T11:00:00","date_gmt":"2020-10-08T09:00:00","guid":{"rendered":"http:\/\/test.frontpage.dk\/?page_id=6744"},"modified":"2021-10-25T11:38:54","modified_gmt":"2021-10-25T09:38:54","slug":"leadgenerering","status":"publish","type":"page","link":"https:\/\/frontpage.dk\/en\/kompetencer\/leadgenerering\/","title":{"rendered":"Lead Generation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; positioning=&#8221;fixed&#8221; vertical_offset=&#8221;0px&#8221; z_index=&#8221;500&#8243; width=&#8221;100vw&#8221; max_width=&#8221;100vw&#8221; custom_margin=&#8221;69px||||false|false&#8221; custom_margin_tablet=&#8221;52px||||false|false&#8221; custom_margin_phone=&#8221;60px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;129&#8243; fullwidth_menu=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat||||||||&#8221; menu_font_size=&#8221;12px&#8221; menu_line_height=&#8221;0.6em&#8221; background_color=&#8221;#eaeaea&#8221; z_index=&#8221;500&#8243; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;20px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Forbundet Kultur og Information&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-64px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|107px|0px|false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#e6463b&#8221; background_image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/04\/photo-1560472354-b33ff0c44a43.jpg&#8221; background_blend=&#8221;multiply&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_height=&#8221;560px&#8221; custom_margin=&#8221;112px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;300px||200px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-150px||||false|false&#8221; custom_margin_phone=&#8221;-150px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Lead Generation <\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.5.3&#8243; custom_margin=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;-50px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation>\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n                    <a href=\"https:\/\/frontpage.dk\/wp-json\/wp\/v2\/pages\/6744\/\" title=\"Danish\">\n            <img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/da_DK.png\" width=\"18\" height=\"12\" alt=\"da_DK\" title=\"Danish\"> Danish        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Lead generation is about capturing potential customers\u2019 interest, accelerating their interest in your company and leading them to buy your company\u2019s products and\/or services.<\/strong><\/p>\n<p>Lead generation takes place when your potential customers willingly hand over information about themselves, which you then use to adjust offers to this potential customer, which in the end leads to the customer choosing to buy the company\u2019s products or services.<\/p>\n<p>When potential customers give your company information about themselves they have become <i>leads<\/i> generated by the way they decided to hand over information about themselves.<\/p>\n<p>Examples of lead generation can be online questionnaires, competitions, lead ads, download of whitepapers, etc.<\/p>\n<p>Basically, it\u2019s about finding unique ways to capture people's interest, to give them something that might interest them in return for information about themselves and thus being led down the road towards a potential purchase.<\/p>\n<p><strong>But why is lead generation important to you?<\/strong><\/p>\n<p>With lead generation you make it possible for your company to target your sales resources towards potential customers who may in fact have an interest in what you\u2019re selling. By focusing your resources on the right leads (potential customers), you make the best possible use of your options and thus create optimal value for the company in the work to lure new customers to your business.<\/p>\n<p><strong>Strategies in lead generation<\/strong><\/p>\n<p>Online lead generation can be done in many different ways; therefore we choose to focus on a couple of Frontpage\u2019s key competencies with lead generation: Lead generation on Facebook and LinkedIn.<\/p>\n<p>On Facebook the tool is Lead Ads, which makes it much easier for your company to generate leads on Facebook. Likewise, LinkedIn has Lead Gen Forms for the same purpose. A combination of a good campaign on social media and lead generation can be a very relevant path for many companies to create new customers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>More information<\/h3>\n<p>If you wish to know more, please contact:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/09\/Simon.jpg&#8221; title_text=&#8221;Simon From-Poulsen&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#e6463b&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Simon <br \/>From-Poulsen<\/h3>\n<h4><span class=\"staff-positon\">Consultant<\/span><\/h4>\n<div class=\"staff-member\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6\">\n<p><span class=\"staff-mobile\"><\/span><\/p>\n<p><span class=\"staff-mobile\"><a href=\"tel:+45 30 31 57 62\">+45 30 31 57 62<br \/> <\/a><\/span><span class=\"staff-email\"><a href=\"mailto:simon.from@frontpage.dk\">simon.from@frontpage.dk<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span><\/span><\/p>\n<p><span>Simon has a Master\u2019s degree in International Business Communication from Copenhagen Business School and possesses an in-depth knowledge of how to synchronize communications with the business objectives of the client. Simon has extensive experience with lead-generation, content marketing etc. and focuses on business development and content marketing.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #e02b20;\"><b>Related cases:<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.6.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_phone=&#8221;none&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; max_width__hover_enabled=&#8221;off|desktop&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/cloe-fontaine-tdQDij_KDTQ-unsplash.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Agria Dyreforsikring&#8221; content_text=&#8221;<\/p>\n<p>Frontpage har lavet en masse presse for Agria. Fra kampagnen Danmarks Dyrehelte, til artikler i Samvirke.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.3)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(0,0,0,0.6)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/BSA-stor.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Bertelsen &#038; Scheving Arkitekter&#8221; content_text=&#8221;<\/p>\n<p style=\"%22text-align:\" right;%22>Frontpage h\u00e5ndterer sociale medier, hjemmeside og PR. Vi har bl.a. udviklet en st\u00e6rk Instagram.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/bertelsen-og-scheving-arkitekter\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.3)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/bertelsen-og-scheving-arkitekter\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(3,0,10,0.59)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Lead Generation <div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation>\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n                    <a href=\"https:\/\/frontpage.dk\/wp-json\/wp\/v2\/pages\/6744\/\" title=\"Danish\">\n            <img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/da_DK.png\" width=\"18\" height=\"12\" alt=\"da_DK\" title=\"Danish\"> Danish        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>Leadgenerering handler om at fange potentielle kunders interesse, forst\u00e6rke deres interesse i din virksomhed og lede dem p\u00e5 vej til at k\u00f8be virksomhedens produkter og\/eller ydelser. Leadgenerering finder sted ved, at de potentielle kunder frivilligt giver din virksomhed nogle oplysninger om sig selv, som man derefter bruger til at tilpasse tilbud til den potentielle [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":6284,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6744"}],"collection":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/comments?post=6744"}],"version-history":[{"count":24,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6744\/revisions"}],"predecessor-version":[{"id":10425,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6744\/revisions\/10425"}],"up":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6284"}],"wp:attachment":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/media?parent=6744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}