{"id":6766,"date":"2020-10-08T11:03:16","date_gmt":"2020-10-08T09:03:16","guid":{"rendered":"http:\/\/test.frontpage.dk\/?page_id=6766"},"modified":"2021-10-25T11:39:21","modified_gmt":"2021-10-25T09:39:21","slug":"account-based-marketing","status":"publish","type":"page","link":"https:\/\/frontpage.dk\/en\/kompetencer\/account-based-marketing\/","title":{"rendered":"Account Based Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; positioning=&#8221;fixed&#8221; vertical_offset=&#8221;0px&#8221; z_index=&#8221;500&#8243; width=&#8221;100vw&#8221; max_width=&#8221;100vw&#8221; custom_margin=&#8221;69px||||false|false&#8221; custom_margin_tablet=&#8221;52px||||false|false&#8221; custom_margin_phone=&#8221;60px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;129&#8243; fullwidth_menu=&#8221;on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Montserrat||||||||&#8221; menu_font_size=&#8221;12px&#8221; menu_line_height=&#8221;0.6em&#8221; background_color=&#8221;#eaeaea&#8221; z_index=&#8221;500&#8243; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;20px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Forbundet Kultur og Information&#8221; _builder_version=&#8221;4.5.3&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-64px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|107px|0px|false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.6.1&#8243; background_color=&#8221;#e6463b&#8221; background_image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/scott-graham-5fNmWej4tAA-unsplash.jpg&#8221; background_blend=&#8221;multiply&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_height=&#8221;560px&#8221; custom_margin=&#8221;112px||0px||false|false&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; custom_padding_tablet=&#8221;150px||150px||true|false&#8221; custom_padding_phone=&#8221;&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;300px||200px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-150px||||false|false&#8221; custom_margin_phone=&#8221;-165px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Account Based Marketing <\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.5.3&#8243; custom_margin=&#8221;60px||||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;-50px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation>\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n                    <a href=\"https:\/\/frontpage.dk\/wp-json\/wp\/v2\/pages\/6766\/\" title=\"Danish\">\n            <img decoding=\"async\" loading=\"lazy\" class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/da_DK.png\" width=\"18\" height=\"12\" alt=\"da_DK\" title=\"Danish\"> Danish        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Account Based Marketing or ABM is a specialized marketing strategy within the B2B segment where marketing and sales work together on value creation. This happens by choosing your company\u2019s key accounts, present or not, and using them as a base for the future customers you\u2019d like to have. By analyzing your key accounts, Account Based Marketing is then used to pinpoint other similar potential customers and, if necessary, segment them into relevant groups.<\/strong><\/p>\n<p>When you\u2019re using Account Based Marketing, you\u2019re segmenting potential and present customers into groups or individual customers and dividing them into separate accounts based on their similarities and adjusting the marketing effort accordingly at the same time as resources are utilized in the best possible way to create value for your company. This is why it\u2019s named Account Based Marketing.<\/p>\n<p>With ABM your company utilizes its resources to target the most valuable customers as opposed to a more traditional marketing strategy where you, to put it bluntly, shoot from the hip. It is justifiable to give your most valuable customers each an account, but usually, the company\u2019s resources are best used by collecting comparable customers in specific accounts.\u00a0<\/p>\n<p>When marketing in their work with Account Based Marketing points to a potential customer as being ready for sale, the customer is passed on to the sales department. Based on marketing\u2019s previous work where they have familiarized themselves with the customer and made analyses, the sales department gets the best possible odds to make the sale as this accumulated knowledge can be used to adjust the sales department\u2019s work towards this potential customer. But ABM does not end with the sale.<\/p>\n<p>ABM continues after a customer has made a purchase. With ABM your company can ensure a permanent place at <i>\u201ctop of mind\u201d<\/i> with their current customers, give them special advantages and create loyalty to your brand. In this way ABM doesn\u2019t just help your company gain new customers, but also to build long term and valuable relationships.<\/p>\n<p>At Frontpage we offer to set up ABM for your company and to monitor the effort and advise about everything related to ABM.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>More information<\/h3>\n<p>If you wish to know more, please contact:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/09\/Simon.jpg&#8221; title_text=&#8221;Simon From-Poulsen&#8221; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#e6463b&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Simon <br \/>From-Poulsen<\/h3>\n<h4><span class=\"staff-positon\">Consultant<\/span><\/h4>\n<div class=\"staff-member\">\n<div class=\"row\">\n<div class=\"col-xs-12 col-sm-6\">\n<p><span class=\"staff-mobile\"><\/span><\/p>\n<p><span class=\"staff-mobile\"><a href=\"tel:+45 30 31 57 62\">+45 30 31 57 62<br \/> <\/a><\/span><span class=\"staff-email\"><a href=\"mailto:simon.from@frontpage.dk\">simon.from@frontpage.dk<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span><\/span><\/p>\n<p><span>Simon has a Master\u2019s degree in International Business Communication from Copenhagen Business School and possesses an in-depth knowledge of how to synchronize communications with the business objectives of the client. Simon has extensive experience with lead-generation, content marketing etc. and focuses on business development and content marketing.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#595959&#8243; header_font=&#8221;Montserrat|||on|||||&#8221; header_text_color=&#8221;#ff3333&#8243; header_3_text_color=&#8221;#595959&#8243; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #e02b20;\"><b>Related cases:<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.6.1&#8243; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|phone&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|phone&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|phone&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|phone&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_phone=&#8221;none&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; max_width__hover_enabled=&#8221;off|desktop&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/11\/cloe-fontaine-tdQDij_KDTQ-unsplash.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Agria Dyreforsikring&#8221; content_text=&#8221;<\/p>\n<p>Frontpage har lavet en masse presse for Agria. Fra kampagnen Danmarks Dyrehelte, til artikler i Samvirke.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.3)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/agria\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(0,0,0,0.6)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.4.7&#8243; global_colors_info=&#8221;{}&#8221;][dizo_image_hover image=&#8221;http:\/\/frontpage.dk\/wp-content\/uploads\/2020\/12\/BSA-stor.jpg&#8221; image_as_bg=&#8221;on&#8221; effect_style=&#8221;modern&#8221; modern_style=&#8221;mdn-lexi&#8221; t_prefix=&#8221;Bertelsen &#038; Scheving Arkitekter&#8221; content_text=&#8221;<\/p>\n<p style=\"%22text-align:\" right;%22>Frontpage h\u00e5ndterer sociale medier, hjemmeside og PR. Vi har bl.a. udviklet en st\u00e6rk Instagram.<\/p>\n<p>&#8221; button_text=&#8221;Se casen&#8221; button_url=&#8221;https:\/\/frontpage.dk\/cases\/bertelsen-og-scheving-arkitekter\/&#8221; button_url_new_window=&#8221;1&#8243; modern_overlay_color=&#8221;rgba(3,0,10,0.3)&#8221; title_margin=&#8221;||||false|false&#8221; title_padding=&#8221;||||false|false&#8221; title_padding_tablet=&#8221;||||false|false&#8221; title_padding_phone=&#8221;0px||||false|false&#8221; title_padding_last_edited=&#8221;on|tablet&#8221; module_link_url=&#8221;https:\/\/frontpage.dk\/cases\/bertelsen-og-scheving-arkitekter\/&#8221; module_link_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.11.4&#8243; title_prefix_font=&#8221;|600|||||||&#8221; title_prefix_text_color=&#8221;#ffffff&#8221; title_prefix_font_size=&#8221;29px&#8221; title_prefix_letter_spacing=&#8221;1px&#8221; title_prefix_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;400px&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;height:400px;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; modern_overlay_color__hover_enabled=&#8221;on|hover&#8221; modern_overlay_color__hover=&#8221;rgba(3,0,10,0.59)&#8221; button_alignment=&#8221;right&#8221; sticky_enabled=&#8221;0&#8243;][\/dizo_image_hover][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Account Based Marketing <div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation>\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> English\t\t<\/a>\n                    <a href=\"https:\/\/frontpage.dk\/wp-json\/wp\/v2\/pages\/6766\/\" title=\"Danish\">\n            <img class=\"trp-flag-image\" src=\"https:\/\/frontpage.dk\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/da_DK.png\" width=\"18\" height=\"12\" alt=\"da_DK\" title=\"Danish\"> Danish        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>Account Based Marketing, eller blot ABM, er en specialiseret marketingsstrategi inden for B2B, hvor marketing og salg arbejder sammen om at skabe v\u00e6rdi. Det sker ved at udv\u00e6lge din virksomheds n\u00f8glekunder, hvad end de er nuv\u00e6rende eller ej, og bruge dem som grundlag for de fremtidige kunder I gerne vil have i [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":6284,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6766"}],"collection":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/comments?post=6766"}],"version-history":[{"count":24,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6766\/revisions"}],"predecessor-version":[{"id":10426,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6766\/revisions\/10426"}],"up":[{"embeddable":true,"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/pages\/6284"}],"wp:attachment":[{"href":"https:\/\/frontpage.dk\/en\/wp-json\/wp\/v2\/media?parent=6766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}