In 2019 the Danish technology company FaunaPhotonics chose Frontpage to develop and send out a press release about FaunaPhotonics and the company’s technology with the goal to get coverage in national Danish media. We succeeded in doing that with a thorough PR effort backed up by press releases, posts on social media and documentation of the advanced technology.

FaunaPhotonics develops innovative technology for monitoring insects in real time. Sensors in the fields make it possible for farmers to only spray when and where it is necessary by delivering information about insect activity in the field. The goal is that the technology can save more than 20% in regards to the use of insecticides.

With a solid PR effort we succeeded in getting coverage in a wide array of national media, including TV 2 Nyhederne, BT, Jyllands-Posten, Politiken and Børsen. Subsequently we followed this up by press releases about news such as a global cooperation with John Deere.