Ferratum chose Frontpage as their PR agency after an agency competition. Our task is to represent Ferratum in Denmark through strategic public relations and public affairs.
Ferratum is a microloan bank where you can borrow a small amount of money for a short period. The company is created by the Finnish IT contractor Jorma Jokela.
Our first job for Ferratum was to develop a Christmas Present barometer showing how much money the Danes had thought of spending during Christmas. Through a press release and press contact Frontpage got the story placed in selected media and succeeded in many regions. It was relevant consumer content in a lot of media, both Finans.dk and MetroXpress where the Danes were called cheapskates.