Crisis Communication

Crisis communication is about reputation management, precise replies and a competent media presence.

Mention in the press and various media are powerful mechanisms, which can hit a company’s reputation hard and throw the company into a whirlwind of unpleasant crises - the memory of something negative stays with people for a long time and forever online. Negative publicity can be avoided or even turned upside down to work positively for the company with a good strategy for crisis communication and the right attitude when a crisis hits. Social media such as Facebook, Twitter, Instagram and LinkedIn and services like Trustpilot, Consumerreports etc. are important sources of information for the press. Here crises can appear in moments via unhappy customers - or the company’s handling of customers.

To fend off the effects of a crisis we combine digital marketing and PR via search terms, AdWords-campaigns and landing pages. The key word in good crisis management is that the company has documentation at the ready combined with decent and professional actions and competent appearances in the media. Media training ensures that the company’s communication appears consistent, which greatly ads to their credibility. Media training uncovers who in the company is most competent in contact with the media.

In a web dominated reality, a company hit by a crisis must be prepared for bad and unfair coverage online. The question is how you choose to handle it - and if it’s even wise to enter into a dialogue. Some companies dream that the negative publicity disappears into the depths of Google search results via SEO and reputation management. However, that’s a risky road to take because it will seem like you’re trying for a cover-up - which may well lead to another PR crisis. Contact us for concrete examples.