Lead Generation
Lead generation is about capturing potential customers’ interest, accelerating their interest in your company and leading them to buy your company’s products and/or services.
Lead generation takes place when your potential customers willingly hand over information about themselves, which you then use to adjust offers to this potential customer, which in the end leads to the customer choosing to buy the company’s products or services.
When potential customers give your company information about themselves they have become leads generated by the way they decided to hand over information about themselves.
Examples of lead generation can be online questionnaires, competitions, lead ads, download of whitepapers, etc.
Basically, it’s about finding unique ways to capture people's interest, to give them something that might interest them in return for information about themselves and thus being led down the road towards a potential purchase.
But why is lead generation important to you?
With lead generation you make it possible for your company to target your sales resources towards potential customers who may in fact have an interest in what you’re selling. By focusing your resources on the right leads (potential customers), you make the best possible use of your options and thus create optimal value for the company in the work to lure new customers to your business.
Strategies in lead generation
Online lead generation can be done in many different ways; therefore we choose to focus on a couple of Frontpage’s key competencies with lead generation: Lead generation on Facebook and LinkedIn.
On Facebook the tool is Lead Ads, which makes it much easier for your company to generate leads on Facebook. Likewise, LinkedIn has Lead Gen Forms for the same purpose. A combination of a good campaign on social media and lead generation can be a very relevant path for many companies to create new customers.
More information
If you wish to know more, please contact:

Simon
From-Poulsen
Consultant
Simon has a Master’s degree in International Business Communication from Copenhagen Business School and possesses an in-depth knowledge of how to synchronize communications with the business objectives of the client. Simon has extensive experience with lead-generation, content marketing etc. and focuses on business development and content marketing.
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